Please click HERE for a video on child labour brought to you by the International Labour Organization.

This short video effectively conveys the issue of child labour through emotional photographs of young children involved in the labour market, short words or sentence fragments to allow for easy following and powerful messages and background music that further support the atmosphere of the need for change.

The video is organized in a very logical and effective manner. It begins with statistics on child labour, which introduces the issue and strikes the sympathy of the audience. These introductory facts are accompanied with photos of children labourers who are trapped in unfortunate circumstances and are seeking, but failing to achieve, a better future (notice how many are children looking towards the camera with blank or sad eyes). The mood then shifts as more positive information is given (“the world is changing”, many children have been removed from the labour market and are given access to education). This creates hope in the audience that something can be done to battle the issue. The video ends with giving the audience an opportunity to help in the fight against child labour through the question “Will you join us?”. This is particularly effective as, after hitting the ‘pathos’ of the three forms of rhetoric (which is the most reasonable approach given the characteristics of this global issue), the video then redirects to ‘ethos’ by gently challenging the ethics of the audience to recognize and do something about this issue or to ignore it.